The company's CEO, Joe Vargas: "We look at the domain as an authority to the entire industry and the CBD oil industry is worth billions. This domain is worth a hell of a lot more to us and I didn't want to lose the opportunity to someone else".
Read more: Domainnamewire.com
Peter Coppinger, co-founder and CEO: "We have a great product but we haven't been concentrating on marketing as much as we could. This domain is part of strengthening our marketing efforts. I think we can quadruple our sales in the next year with better marketing, and using this domain name is part of that".
Read more: Domainnamewire.com
Noah Kagan, founder: "Ultimately, $1.5 million is a lot of money, but worth the cost. Sumo is a brand we will have forever. I've come around on the importance of branding because it shows our customers, future employees and competition that we're serious and here to stay."
Read more: Entrepreneur.com
Marge Breya, Senior Executive Vice President: "An ultra-premium domain name like Voice.com can help a company achieve instant brand recognition, ignite a business, and massively accelerate value creation".
Read more: Microstrategy.com
HomeAway Founder and CEO Brian Sharples: "The only reason we bought it was so Expedia couldn't have that url."
Read more: Domaininvesting.com
Chad Weinman: "The keyword itself - 'running shoes' - is a pretty high traffic keyword. It's one that's tightly associated with a product category that we participate in. So that helps to justify the purchase price in this particular instance."
Read more: Practicalecommerce.comThe benefits of having a premium domain name can generate hundreds of millions in revenue that far surpass the purchase price paid to acquire the name.
Premium domain names are easy to remember, easy to type and instantly associated with a product or service. Also they appreciate in value over time.
Your website's domain name is the digital real estate your entire brand is built upon. Great domains are easy to remember, type in and share.
